Invitation to Global Videoconference Dialogues on
Using Edutainment Media for HIV Prevention
Participating Countries: Ethiopia, Ghana, Malawi, Nigeria,
Uganda, Zambia, and Zimbabwe
April 7th & 8th 2004
Presenters:
Gary Knell, President and Chief Executive Officer &
"Kami" (a five-year old HIV-positive Muppet)
Sesame Street Workshop
David Andrews
President
Population Communications International
Hugh Rigby
Chief, Media & Information Resources
Center for Communication Programs
Johns Hopkins Bloomberg School of Public Health
Mahesh Mahalingam,
Communications Advisor
UNAIDS
What do a five year-old HIV-positive muppet, soap operas and music videos
have
in common. They are all examples of media strategies that have been used to
raise awareness of HIV/AIDS. The two videoconferences will explore how
educationally entertaining ("edutainment") media (e.g., children's
television,
radio and television soap operas, music videos, multimedia CD-ROMs) can be
used
for HIV education and prevention.
The two events will provide opportunities for sharing best practices and
research among international and national organizations across several
countries, facilitate regional and national discussions and program
development,
and help identify sources of institutional support to strengthen program
development in this area.
The videoconferences (each lasting 2 1/2 hours + ½ hour post-videoconference
discussion at each of the local sites) will feature organizational
presentations
and global Q&A sessions.
As some of the videoconferencing sites have space limitations, we ask that
individuals and institutional representatives interested in attending please
contact the Event Participant Coordinator at hivdialogues@worldbank.org by
April
5th, 2004. In your e-mail subject heading, please indicate your organization
and country of participation. (e.g., Interest in Attending HIV Edutainment
Event
? World Bank - Ghana).
Dates, Location and Local Time:
Wednesday, April 7th Thursday, April 8th
Ethiopia DLC (2:00 ? 5:00 p.m.) Ghana DLC (12:00 ? 3:00 p.m.)
Nigeria WBO (12:00 - 3:00 p.m.) Malawi WBO (2:00 ? 5:00 p.m.)
Uganda DLC (2:00 ? 5:00 p.m.) Zimbabwe WBO (2:00 ? 5:00 p.m.)
Zambia WBO (1:00 ? 4:00 p.m.) Washington, D.C. (8:00 ? 11:00 a.m.)
Washington, D.C. (7:00 ? 10:00 a.m.) Geneva (2:00 ? 5:00 p.m.)
Geneva (1:00 ? 4:00 p.m.)
Please contact the Event Participant Coordinator for WBO (World Bank) and
DLC
(Distance Learning Center) site location and contact information.
Anthony Bloome
Leadership Program in AIDS &
Africa Region Knowledge and Learning (AFTKL)
World Bank
The World Bank 1818 H Street N.W.
(202) 473-1000
INTERNATIONAL BANK FOR RECONSTRUCTION AND DEVELOPMENT Washington, D.C.
20433 Cable Address: INTBAFRAD
INTERNATIONAL DEVELOPMENT ASSOCIATION U.S.A.
Cable Address: INDEVAS
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